I’m supposed to be having a picnic in the park with my lovely husband, but a little while ago I said to him “I’m sorry, but I can’t come out with you.” He looked all disappointed and asked why not.
I had two reasons.
One was that I couldn’t find any clean bras and it’s not safe for me to go out without one. I’m not going to expand on that, use your imagination.
The second and more important was that I’d just had a Major Epiphany and I needed to do some serious thinking and then some serious blogging.
Because he’s a lovely man he said “OK, well, never mind. The sun’s gone in anyway. I’ll just watch another episode of Bonanza. It’s important that you do what you need to do”. Isn’t he fab?
Because he’s so fab, I made us a picnic and we ate it in the back garden (the sun came back out just in time). He’s out there now, communing with the cats and reading the papers while I came back inside to tell you about my Epiphany.
I’ve been thinking a lot about niche markets. If you’ve been following my blog you’ll know that I realised a little while ago that it’s important to have a niche market, and that I’d cheated by deciding to have 4, one of which was a niche made up of everyone that wasn’t in one of the first 3…
This has never sat quite right with me and I’ve struggled to see how best to talk about what I do and appeal to potential clients.
And then today, as a result of a number of conversations I’ve had and things I’ve read this week, it suddenly struck me.
My real niche market has been staring me in the face all this time. It’s been jumping up and down, shouting at me, pointing to itself and going,
“IT’S ME! I’M YOUR NICHE MARKET!! HELLOOOOOOOOOOOOOOOO”
And all the while I’ve been sticking my fingers in my ears and going “La la la la la not listening, you’re too obvious, go away now it can’t be that easy….”
(If you have a mental picture of me doing a Homer Simpson “D’oh” right now, that would be about right.)
So, what is it that’s so obvious that I missed it, even though none of my clients seem to have done?
It’s this – I work with people who feel lost in their own lives. The first thing that almost all of my clients say to me is something along the lines of
“I don’t know how I got here – this isn’t how my life was supposed to be”
And I know exactly how they feel, because that’s how I used to feel about my life, too.
So because I’ve been where they are, and I’m now living The Life I Was Born To Live, I know how to help them live the lives they were born for too.
I know how to help them step away from the grey, one-dimensional life they are currently experiencing, and step into the glorious, exciting, technicolour world of Life As It Was Always Meant To Be.
The fact that I’ve identified different groups of people that might be feeling like this (the groups that I had previously thought of as my niche markets) means that it’s easier for me to produce tools that work better for people in that particular situation – it doesn’t mean that those groups are my niche markets.
So. I have a niche market – people who feel like they’ve got lost in a life that’s not their own.
And I have a USP.
My clients come to me because they like the fact that they get colour, humour and the odd sprinkling of fairy dust when we work together.
I’m not at all po-faced about coaching (well, about anything really). It’s powerful stuff and I’m really good at it, but that doesn’t mean it has to be carried out in reverent whispers, as if we were in church or discussing national security behind a tree in Hyde Park.
Life becomes much more colourful when you’re enjoying yourself, and we all learn through play. Look at children.
Go on, find some now and look at them.
What two things are children doing pretty much all the time?
They’re learning and they’re playing. A lot of the time they’re learning while they’re playing. In fact, a lot of the time they’re learning because they’re playing.
And there’s no reason why grown-ups can’t do the same.
When I work with my clients, we learn and we play and sometimes we do both things at the same time. If you’re looking for a coach and you don’t want to have a laugh while you’re changing your life, then don’t come to me because I won’t be able to help you.
If you’re looking for a coach and you don’t want to sometimes go off on wild flights of fancy or magic carpet rides, and you don’t fancy being sprinkled with fairy dust every now and then, don’t come to me because I’ll really annoy you.
And if you’re looking for a coach but you want someone who deals with order and logic and rational things, then definitely don’t come to me.
But if you’re looking for a coach who’s colourful and lively and funny and will get over-excited alongside you when you plunge into a world of adventure by daring to escape the grey – then come and have a chat with me.
So there we are. I’m here to spread colour, laughter and fairy dust on anyone that wants to learn and play their way out of the shadows and into The Life They Were Meant To Live.
Cue Fireworks, Champagne Corks, Marching Bands, Performing Sea-Lions, Dancing Girls, Balloons and Confetti – and right on cue, my lovely husband has just appeared with a Nice Cup of Tea!