I think I’ve realised what my UBP (Unique Buying Point) is, or at least what lies at the heart of what I do. It came to me in the shower (and doesn’t THAT sound like it ought to be said in Cinema-Trailer-Man’s voice!!) this morning and I’ve been mulling on it all day.
The process I went through that enabled me to see that leaving work and setting up on my own was all about facing my fears and dealing with them.
This Creating the Impossible programme has, for me, been all about facing my fears and dealing with them – to the extent that I’m now actively hunting them down and exterminating them as they’re being born, rather than waiting for them to take me prisoner.
The work I do with my clients is, it turns out, all about helping them face their Fears and deal with them.
Fear is what holds us back in every situation.
Fear of what others might think of us.
Fear of what others might say to us.
Fear of what others might do to us.
Fear of failure.
Fear of success.
Fear of being different.
Fear of being the same.
Fear of going without.
Fear of having too much.
Whatever demons you have, Fear will be at the root of every one of them, I guarantee it.
I lived a life of Fear for too long. I moved from Fear of my parents’ disapproval through Fear of my peers’ disapproval to Fear of the disapproval of a succession of partners. That’s done with now.
I lived in Fear of the insecurity that I thought came with not having a steady job and a guaranteed income.
I lived in Fear of following my dreams in case they didn’t work out.
I lived in Fear of talking about who I was and how I felt in case I was rejected.
I lived in Fear of just about everything – but I knew enough to instill in my children the incredible importance of NOT living a life of Fear, the incredible importance of chasing your dreams with single-minded concentration so that you never have to wake up in the morning and know that you’ve let yourself down.
And with every Fear that I overturn, the remaining Fears become smaller and more insignificant and I become ever more aware of the truism that I am the ONLY person that has EVER put limits on what I can achieve, and that the same is true of each and every one of us.
When I think of the work that I do with my clients, Fear is at the heart of all of it.
Some clients come to me because they want a very different kind of life from what they have but are frightened of making the necessary changes. Once we address their Fears (I can’t do things like that, everyone else will think it’s a silly idea, I can’t change my mind about what I want now, what if it doesn’t work out) suddenly the actions become easy.
Some come because deep inside, their real personality is tucked away in hiding and they’re too scared to let it out. That eventually leads to a feeling of being wrapped in fog or mud; unexplained crying; feelings of guilt and worthlessness and all the other indicators that things are seriously wrong and there’s a risk of depression coming up to grab them.
When we start to talk to the real, hidden version of them and find out what IT wants, the transformation is startling. The individual realises that their Fear (that everyone would reject them if they acknowledged their real self and let their True Colours show) has led them in COMPLETELY the wrong direction – the more they show the world who they REALLY are, the more confident and capable they become and the more the people around them appreciate them. (I have a particular client in mind as I write this – I’ve been working with her online since August with my Colour In Your Life programme and she is now unrecognisable from how she was at the start. She’s confident, assured, positive, independent and totally in control of her own destiny and just thinking about how she’s grown makes my heart swell with joy. Did I say how much I love my job?)
And THAT’s why I’m here, THAT’s the role I was put here to fulfill. My gift and my mission and my joy and my passion is about helping people to overcome their Fears.
All the stuff about Colour and Fairy Dust is great branding and a means to an end, and at the heart of it all is work that I do to take away Fear and replace it with Love, Peace and Joy.
Oh how glad I am that I’ve come to that realisation and how peaceful I feel as a result.
Tomorrow will begin the work of deciding exactly what that means in term of what I offer and how I structure it but that can wait. Tonight I’m going to revel in this new place I’ve found.
Thanks for Reading
With Love and Fairy Dust, Cathy