I see more and more people, many of them coaches, offering to show me the “one, guaranteed way” to gather lots of new clients.
Maybe I’m “the best kept secret” in coaching, or maybe I need to learn how to move from “one-to-one to one-to-many”. Maybe I need to learn how to package my knowledge or funnel my products or create my irrisistible offer, or do any one of a number of other catchphras-ey things.
But whatever it is I need, lots of people are all convinced they’ve got The Thing to help me.
And The Thing is ALWAYS the same at heart – whoever’s offering it and whatever they call it.
The Thing is a pattern of marketing that begins with doing free teleseminars that always include a special offer only available to the listeners. Then you move on to selling ebooks and recordings of your teleseminars, always with another special offer included. And so on you go, building up and selling up until you’ve got people begging to be allowed to pay you thousands of dollars to fly half way around the world to come and sit at your feet.
Now don’t get me wrong. I mean no disrespect. For some people this approach has clearly worked wonders.
I’ve tried aspects of it myself but never really bought into it as a concept – and certainly not as THE ONLY WAY to get yourself known as a coach. If that means I’m doomed to a life of muddling through and never making that magic “Seven-Figure-Income” that keeps on getting bandied about then so be it.
But what strikes me is how more and more coaches seem to be turning their practice into churning out this advice, in their own words, and trying to sell it to other coaches.
There are a number of things that could be going on here:
- this method really IS the only one that works, it’s been enormously successful for these coaches and they now want to share their good fortune with others
- selling “the formula” seems like more of a sure-fire winner than keeping on trying to get coaching clients and it’s clearly bringing in loads of dosh for other people so why not give it a try…
- something else I haven’t thought of
I’m interested to know what other coaches think about all this.
Do you use the standard formula, and has it worked for you?
Do you use other methods to attract clients, and how do they work for you?
And what about potential clients? If you’re looking for a coach, what attracts you to one in particular?
What kind of marketing works for you, and when do you feel like you’re being “sold to”?
Please comment – I really do want to know what peoples’ opinions are on this subject.